STRATEGIC MARKETING & BRAND MANAGEMENT
THE UNTAPPED
Maximising your brand's potential
through strategic solutions
SERVICES
The Untapped is a marketing consultancy specialising in providing businesses with in-depth insights into the landscape within which they operate - allowing you to transform your brand and customer experience. We help brands to identify opportunities for growth and innovation, and develop effective strategies to capitalise on them.
​
Through our collaborative approach, we work closely with our clients to co-create solutions that are both effective and sustainable - helping businesses to stay ahead of the curve and thrive in an ever-changing environment.
STRATEGY
& PLANNING
Building & implementing marketing strategies that leverage a mix of channels to drive brand awareness, customer acquisition & revenue growth.
BRAND
MANAGEMENT
Defining & delivering on a brand's promise, maintaining relevance, and adapting to changes in the market & consumer preferences, while maintaining a positive reputation.
SOCIAL MEDIA
MARKETING
Creating a content strategy that leverages social media platforms, inspiring key audiences, building brand loyalty & ultimately driving business results.
PERFORMANCE
MARKETING
Devising and executing a results-driven approach to digital and pay-per-click advertising, and optimising data for the best results possible.
WEBSITE PLANNING
& UX DESIGN
Developing a brief and working with a web development team to create an intuitive website interface that is focused on user satisfaction and engagement.
PROJECT MANAGEMENT
& EXECUTION
Planning, executing, and monitoring strategic initiatives & campaigns to ensure successful delivery on time, within budget & to the highest standards.
ROXY
GODDARD
FOUNDER & STRATEGIST
As a strategist, I'm genuinely curious and passionate about the ever-evolving marketing landscape that brands need to thrive in. I'm always on the lookout for the latest trends, emerging technologies, and shifts in consumer behaviour. Crafting innovative strategies that truly connect with target audiences is what I love to do. With my strategic insight and deep understanding of the marketing environment, I'm dedicated to helping brands achieve their goals and go beyond expectations. With a collaborative mindset and a drive for excellence, I thrive on fostering strong client relationships and delivering meaningful results.
"Brand management is not just about telling a story. It's about creating a story that customers want to be a part of." - Bernard Kelvin Clive
OUR CLIENTS
